Modernizing investment management
EXtrance is a growing software development company focused on solving the challenges experienced by managers of commercial real estate investment funds. We’re shifting today’s landscape of investment management using tomorrow’s technology.
Our goal is to be the premier investor management service, expanding the potential for alternative investments to provide more for investors.
We leverage the expertise of a diverse board of advisors, which allows us to gain insights from well-established, respected leaders while maintaining a small core team. We’ve created an environment that fosters creativity, productivity, and overall success. Our commitment to effective teamwork is a core value that has proven key to achieving our goals and keeping the focus on the needs of our clients.
Our Story
William Lively founded EXtrance in 2020 after experiencing the many shortfalls and obstacles of limited partnerships. Lively saw a need for a product that was tailored to institutions and LPs managing commercial real estate and multidimensional funds. He realized that this under-represented group could benefit from advanced blockchain technology.
Lively began his career at an investment firm, DCI Capital Advisors, one of the first blockchain investment firms in the United States. In late 2017, he left that firm to co-found a financial services technology firm, SyndEX Labs, which focused on institutional, global commercial real estate. He grew that company from a garage “startup” into a 25 mm company as its CEO and chairman for three years. It was there that he oversaw the building of the first blockchain-based CRE investor ecosystem that provided divestment services for large family offices and built a strategic partnership with IBM and Americas Group.
After achieving incredible success at SyndEX, he resigned from day-to-day management of the company and shifted his focus to EXtrance. There, he partnered with industry leaders in big data, machine learning and AI, commercial real estate, fund administration, and entrepreneurial management specialists to expand EXtrance’s operations.
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